Krystle Becknauld
Account Manager
High-Touch
Made long-term relationships with key industry figures, and got major licenses to purchase the product (Star Wars). Developed key relationships at Sony, Anki, Microsoft, Keyword Studios, Paramount, Disney, Sphero, Technicolor, and Electronic Arts. Demonstrated company’s products to customers and answered deep technical questions. Followed up with existing accounts, resulting in better marketing opportunities and more sales. Conducted interviews with customers that resulted in more sales. Created monthly “game nights” for high-level industry professionals.
Did product demonstrations of a quality sufficient to make customers throw credit cards on the table after product demos.
Low-Touch
Assisted with presentations at industry trade shows and colleges. Set up and operated booths at trade shows and facilitated sales. Conducted scientific contact experiments to determine best mode of contact with potential customers. Discovered how to create mass mailings that were read and acted upon. Performed many on-site customer visits. Developed detailed CRM database of hundreds of key customers and accounts. Designed and ran Christmas card campaigns that made Gigantic a recognizable industry brand.
Turned product refund requests into happy customers.
No-Touch
Designed customer-facing web sites using Joomla, Wordpress, and WooCommerce. Wrote and promoted social media posts on Twitter, Facebook, and LinkedIn. Created relationships with industry groups to do press releases, sponsorships, and special trade group discounts.
Became a recognized industry resource at conferences and on social media.
Experience
2009-Present Gigantic Software, Irvine, CA
Senior Account/Finance Manager
2006-2009, Madeline Young Interiors, Irvine, CA
Operations Manager/Executive Assistant
2002-2006, CSU Long Beach Department of Dance, Long Beach, CA
Student Assistant: Office Specialist
Education
Irvine Valley College, Irvine, CA
Associate in Science, Accounting, May 2012
California State University, Long Beach, CA
Bachelor of Arts, Family and Consumer Sciences, May 2006